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OAKLAND, CA - Cityview, a premier multifamily investment management and development firm, has... HOUSTON, TX - Clearwater Living, a real estate and property management company dedicated to the... WP is partnering with Greystar on the high-rise with the goal of creating a unique place at the heart of South End. Designed with South End's past as a warehouse district in mind, Ascent South End will feature a largely masonry exterior and oversized windows.

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Ascent South End will feature floor plans ranging from microunits to three-bedrooms plus two- and three-bedroom penthouses. Apartment home finishes will have high-end features typically found in custom homes, including custom closets, elevated appliance and fixture packages and highly functional kitchens. Ft. of amenity space so that residents can work, relax and exercise or visit the rooftop deck and enjoy views of the Charlotte skyline. Greystar Real Estate Partners, LLC (“Greystar”), a global leader in the investment, development, and management of real estate, including rental housing, logistics, and life sciences, has announced that it is breaking ground on a brand new community in Rea Farms called Laurent.
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We offer unrivaled professional development and career growth opportunities to our team members and look forward to welcoming you to Greystar, where our people are what make us the Global Leader in Rental Housing. The community will have three- and four-story buildings and will feature a variety of spacious floor plans, including studio, one-, two- and three-bedroom apartments, as well as townhomes. Each apartment home will have high-quality finishes such as a luxury closet system and tile floors in the bathrooms. All corridors are air conditioned and will have elevators, an uncommon, but desired feature in three-story apartments.
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The community's targeted completion date is early 2025, with pre-leasing beginning in the second half of 2024. "Laurent is going to bring a sophisticated and elevated experience that offers the true lifestyle comforts typically found in the hospitality industry," said Mike Sullivan, Greystar Director of Development. "The location is fantastic as it sits within the Rea Farms suburban center, which features over 250,000 sq. ft. of convenient and walkable retail with the Laurent being seamlessly woven into the planned community park extension."
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Laurent's highlight will be a third-floor amenity terrace that will have views of the community park, as well as a robust social calendar geared toward enhancing the resident lifestyle experience. The property will offer floor plans ranging from micro units/studios to three-bedrooms. Unit features will include custom closets, appliance and fixture packages and modern kitchens. The building will also feature more than 20,000 square feet of amenity space. Additionally, the development will focus on minimizing onsite waste and maximizing indoor environmental quality using smart thermostats, lighting control strategies and safer materials.
Greystar is the largest operator of apartments in the United States, manages over 817,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $69 billion of assets under management, including approximately $29 billion of development assets. About Greystar Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. Headquartered in Charleston, South Carolina, Greystar manages and operates approximately $230 billion of real estate in 215 markets globally including offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 754,000 units/beds, and has a robust institutional investment management platform with more than $49.9 billion of assets under management, including $22.6 billion of development assets. Greystar was founded by Bob Faith in 1993 with the intent to become a provider of world-class service in the rental residential real estate business. Greystar is an equal opportunity employer and will comply with all federal, state, and local laws regarding equal employment opportunities and pay.
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Greystar’s compensation strategy is tailored to appropriately reward the skillset and experience that a team member will bring to the organization. In cooperation with Lincoln Harris, Greystar was able to successfully rezone the site to include apartments. Charlotte’s one and only Bank of American Stadium plays host to the smooth-playing NFL Carolina Panthers, as well as soccer games and community outreach programs. NBA hoops lovers can catch a slam-dunk game with the Hornets, and the Charlotte Knights always offer up a sports experience that would impress and delight even the stuffiest of monarchs.
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Charlotte’s domain is also perfect for enjoying local favorites like Del Frisco’s, or the deliciously fresh Cabo Fish Taco. You’re sure to return to your castle satisfied and impressed with the broad variety of flavors in your city. WPP has $800+ million of mixed-use projects in planning or under development in Charlotte, Charleston, and Raleigh.
About Greystar Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, and development services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates over $250 billion of real estate in 234 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 817,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $69 billion of assets under management, including approximately $29 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, and development services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates over $250 billion of real estate in 234 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.
Ft. of amenity space so that residents can work, relax and exercise or visit the rooftop deck and enjoy views of the Charlotte skyline. — Charleston-based Greystar, in partnership with Charlotte-based White Point (WP), have broken ground on Ascent South End, a 24-story multifamily building in Charlotte. The project will have 324 apartments and approximately 15,000 square feet of ground-floor retail space. Greystar selected architecture firm Dwell Design Studio, interior designer Cline Design and civil engineer and land planner Land Design to bring the vision for Laurent to life. Greystar’s internal construction team will be the general contractor.
The building will be next door to WP’s planned office tower and adjacent to Dilworth Artisan Station, a three-story adaptive reuse property owned by WP. Laurent’s highlight will be a third-floor amenity terrace that will have views of the community park, as well as a robust social calendar geared toward enhancing the resident lifestyle experience. About White PointWhite Point is a private real estate investment firm that utilizes local market knowledge, an extensive network and entrepreneurial approach to pinpoint unique investment opportunities. The Charlotte, NC-based firm specializes in the acquisition and development of office, retail, mixed-use and multifamily properties across the Southeast. Since 2014, the team has developed or acquired over $900 million of real estate assets, with an additional $800 million in development. For more information on White Point, visit whitepointpartners.com.
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